SEO Performance Hub

Organic search sessions surged from 2,315 in June to 5,481 in July — a 136.8% increase in a single month. Organic now accounts for 55% of all traffic, up from 48.5% in June. This means more than half of every visitor who came to Rand’s website in July found it through Google without any paid advertising whatsoever.

July’s 30-day active user count of 5,478 is a 14.8% increase over June’s 4,771 — and the highest monthly figure Rand has recorded. The momentum accelerated throughout the month: Week 1 saw 1,450 active users, and Week 4 closed at 2,583 — a 78.1% surge within the month itself, showing the growth is compounding.

Individual apartment address pages generating traffic exploded from 35+ in June to 183+ in July — a 5x expansion in the number of specific listings attracting organic visitors. Prospective renters across Knoxville, Maryville, Jefferson City, Morristown, Louisville, Powell, Alcoa, and Dandridge are landing directly on specific unit pages through Google search.

In July, visitors took 1,094 high-intent actions: 401 contact form starts, 536 online portal visits, 115 click-to-call events, and 42 guest card submissions. These aren’t passive visitors — these are prospective renters who went beyond browsing and took a concrete step toward signing a lease with Rand.

Visitors viewed individual property listings 23,282 times in July. Each listing view represents a prospective renter evaluating a specific unit — comparing availability, layout, price, and amenities. This level of listing engagement is the clearest indicator of genuine rental intent in the pipeline.

2,150 people who had never visited Rand’s website before discovered it through Google in July — up 8.6% from June’s 1,979. Organic search is continuously expanding Rand’s audience, reaching new prospective renters in East Tennessee every single month with no ad spend required.

Rand’s neighborhood guides, apartment comparison articles, and community features attracted 700+ visits in July — with titles like “West Knoxville Living,” “Moving to Jefferson City,” “Maryville vs Knoxville,” and “Pet-Friendly Apartments in East Tennessee” reaching renters at exactly the moment they’re making housing decisions.

July generated 9,958 total sessions across all channels — significantly more than any previous month tracked. Combined with 26,198 page views (up 11.4% from June’s 23,526), July represents the most comprehensive and deeply engaged month Rand’s website has achieved, building a strong foundation for continued growth through Q3.